Case Study: Jacquemus achieves €1.7M MIV® and cuts print spend by 20% with Launchmetrics

Jacquemus generates €1.7M MIV® and cuts print spend by 20% with Launchmetrics

Jacquemus, a fashion brand, faced challenges with inefficient manual sample management using spreadsheets and a lack of real-time tracking. They were also unable to effectively monitor PR placements or demonstrate campaign ROI. To address this, they turned to Launchmetrics and its Samples and Events solutions.

By implementing Launchmetrics' integrated platform, the brand streamlined its operations. The solution provided clear ROI metrics through Launchmetrics Discover. The results included a 20% reduction in print spend, the generation of €1.7M in Media Impact Value during one season, and a 30% increase in sample delivery efficiency.

Jacquemus