Case Study: Thom Browne achieves streamlined samples management and increased PR opportunities with Launchmetrics Samples

How Thom Browne built its holistic samples management strategy

Thom Browne, the New York–based fashion house founded in 2003, faced growing complexity managing a limited pool of samples across departments, offices (New York, Paris, Milan), homes and external agencies—leading to time-consuming logistics, sample loss and missed PR opportunities. To address these challenges, Thom Browne adopted Launchmetrics’ Samples application to digitize and centralize sample tracking and logistics.

Using Launchmetrics’ Samples, Thom Browne implemented barcode/RFID-enabled workflows, an interactive dashboard and centralized inventory to plan send-outs, monitor status in real time and archive looks for future use. The solution saved time, reduced sample loss, improved cross‑team communication and optimized sample allocation across its three offices, while increasing PR opportunities—FW21 children’s launch generated notable Media Impact Value™ results (Vogue US social $39K MIV, CNN Style online $35K, Business of Fashion online $19K).

Thom Browne

Jonathon Zadrynski

PR Manager