Case Study: The 223 Agency achieves a 92% reduction in sample loss and saves 3 hours per day with Launchmetrics' Samples platform

How The 223 Agency Optimizes Sample Management & Maximizes Coverage

The 223 Agency is a London-based fashion PR firm (founded 2020) representing 20+ brands and working with 80+ publishers. Faced with high-volume sample management handled in spreadsheets—which cost time and led to regular item losses—the agency adopted Launchmetrics’ Samples platform to centralize and streamline sample requests and send-outs.

Using Launchmetrics’ Samples SaaS as a single inventory and tracking system (including reservations, QR/mobile scanning and return monitoring), The 223 Agency cut manual work and dramatically reduced losses. Launchmetrics enabled 2k+ sample send-outs per month, saved about 3 hours of manual labor per day, and delivered a 92% reduction in sample loss per season, increasing sample usage and PR coverage for the agency’s clients.

The 223 Agency

Stephen Lawton

Founder & Director