Case Study: Ralph & Russo achieves seamless Fashion Week guest management with Launchmetrics

How Ralph & Russo achieved Fashion Week success

Ralph & Russo, the London-based haute couture house, faced major headaches preparing Fashion Week guest lists: contacts changed jobs, information in Excel was often outdated or corrupted, only one person could edit the file at a time, and there was no easy way to track RSVPs. In response, they engaged Launchmetrics and adopted Contacts + Events by Launchmetrics to replace the manual process with a centralized, digital system.

Launchmetrics implemented a unified contacts database, tied assistants and photos to VIPs, delivered bespoke digital invitations with RSVP and +1 functionality, and issued unique QR codes for rapid onsite check-in. As a result, Ralph & Russo gained faster, more accurate guest management, real-time post-event reports showing total attendance and who attended, quicker VIP recognition and seat reallocation for no-shows, and better ability to pre-plan mailings and track open rates—all stored on each contact’s profile for future use.

Ralph & Russo

Sophie Hutchings

PR Manager