Case Study: R13 achieves streamlined sample management and amplified global press coverage with Launchmetrics Samples

How R13 Optimizes Samples Management & Fuels Press Coverage via Launchmetrics’ Enterprise Sample Solution

R13, the New York–born denim and ready-to-wear brand (client since 2020), struggled with limited sample availability, fluctuating request volumes, global distribution complexity, and time‑consuming manual tracking across teams. To address these challenges R13 adopted Launchmetrics’ Samples (Launchmetrics’ Enterprise Sample solution) to centralize and scale sample coordination between PR, sales and external requests.

Using Launchmetrics, R13 moved from Excel and email chains to a SaaS platform with real‑time reservations, reminders, shipping management and analytics, enabling proactive planning and cross‑team visibility. The change supported roughly 45 new sample requests per week and ~5,000 send‑outs per year, reduced administrative burden, improved PR outreach and reporting—and secured measurable impact such as a $17K Media Impact Value™ placement in ES Magazine GB.

R13

Devon D

Public Relations Manager