Case Study: Pinko achieves 50% faster back-end processing and reduced sample loss with Launchmetrics' RFID-enabled Samples

How Pinko Optimized its Sample Management Processes Using RFID-Enabled Software

Pinko, the Italian womenswear brand founded in 1986, partnered with Launchmetrics to address fragmented, manual sample workflows that were causing errors, delays and frequent sample loss. Using Launchmetrics’ Brand Performance Cloud and RFID-enabled software and hardware, Pinko moved away from spreadsheets and siloed tracking toward a centralized samples management system.

Launchmetrics deployed RFID tags, antennas and handheld scanners and standardized processes across Pinko’s HQ, showroom and regional teams, enabling bulk scanning and real-time inventory visibility. As a result, back-end processing speed improved by 50%, manual tracking time fell from 10 days to 2 days per season, and sample loss and overproduction were significantly reduced—delivering measurable time and cost efficiencies for Pinko.

Pinko

Marco Ruffa

Chief Marketing Officer