Case Study: Paul Smith achieves holistic PR success and maximized press opportunities with Launchmetrics

How Paul Smith Achieves Holistic PR Success Across Event, Samples & Contact Management with Launchmetrics

Paul Smith, the British fashion brand founded in 1970, faced fragmented PR operations across its global HQ and regional offices—relying on spreadsheets and email to manage samples, events and media contacts, which led to inefficiency, lack of visibility and sample loss. To modernize launches and PR workflows the brand adopted Launchmetrics’ Brand Performance Cloud, including the Samples, Events and Contacts modules.

Launchmetrics centralized sample tracking, digitized event management and created a unified contacts CRM, enabling real‑time inventory visibility, streamlined send-outs and automated event logistics. As a result Paul Smith reduced time spent on manual emails and tracking, maximized sample usage with a significant reduction in sample loss, managed 600+ sample send-outs during PFW SS23 and runs events from VIP gatherings to shows of 1,000+ attendees—all powered by Launchmetrics.

Paul Smith