Case Study: Pai Skincare elevates brand strategy and grows MIV 46% with Launchmetrics Insights

How Pai Skincare Elevated its Brand Strategy & Marketing Effectiveness with Launchmetrics’ Insights

Pai Skincare, a London-based certified organic skincare brand and Launchmetrics client since July 2022, needed reliable PR and marketing data to guide its global brand, PR, influencer and agency strategies. Prior to working with Launchmetrics, Pai faced manual data collection, scattered spreadsheets, inconsistent KPI measurement and no industry or regional benchmarking.

Launchmetrics implemented its Insights module (part of the Launchmetrics Brand Performance Cloud) to provide voice identification, competitor benchmarking and marketing-performance analysis for both daily operations and long-term strategy. With Launchmetrics, Pai achieved measurable gains — Media Impact Value reached £4.68M (+46%), placements rose to 2,097 (+17%) and MIV per placement improved to £2.23K (+25%) — while gaining consistent regional metrics to optimize budgets, partnerships and stakeholder reporting.

Pai Skincare

Louise Yankovic-Jenkins

Global Marketing Director