Case Study: Lacoste achieves global brand growth and operational excellence with Launchmetrics Brand Performance Cloud

How Lacoste is growing its brand globally while reaching operational excellence

Lacoste, facing the fast-paced shifts of the fashion world, needed to modernize PR operations, streamline global information sharing, and better manage samples and event logistics. To address these challenges they partnered with Launchmetrics, adopting the Launchmetrics Brand Performance Cloud to give the team accessibility, transparency, and a centralized platform for PR and collaboration.

Launchmetrics implemented a structured PR logistics and samples-management system through the Brand Performance Cloud, improving Lacoste’s efficiency/inventory ratio and creating a clean samples database. As a result, Lacoste increased the impact and efficiency of its communications, gained greater visibility into overall brand performance, and positioned the business to develop further data-driven strategies with Launchmetrics’ ongoing support.

Lacoste

Denis Buffart

Head of PR & Collaboration