Case Study: KIKO Milano achieves unified global PR reporting for smarter, scalable growth with Launchmetrics

How KIKO Milano Unified Global PR Reporting to Drive Smarter, Scalable Growth

KIKO, Italy’s leading beauty brand operating in 60+ markets, struggled with fragmented PR reporting as it scaled—limited visibility across complex regions (notably China), no single source of truth, and inconsistent metrics. To unify measurement and compare performance across countries and competitors, KIKO selected Launchmetrics and adopted its Discover and Insights platforms along with the Brand Insights service.

Launchmetrics delivered centralized PR monitoring (Discover), competitive benchmarking (Insights) and quarterly expert analysis (Brand Insights), while KIKO standardized on Media Impact Value® (MIV®) as the primary metric. The solution produced faster, more consistent global reporting, improved cross-market collaboration and stronger recognition of PR value—driving measurable gains such as significant increases in placements and a YOY MIV uplift (+53%)—helping KIKO save time and make smarter, scalable decisions.

KIKO

Elenora Papi

Franchising and New Channels Communication Specialist