Case Study: Jacquemus achieves 30% more sample sends and €1.7M MIV with Launchmetrics Brand Performance Cloud

How Jacquemus is (1) driving operational efficiency in sample and event management and (2) making better decisions via data and insights

Jacquemus, the Paris-based fashion house founded by Simon Porte Jacquemus (client since 2020), faced operational friction across its collection workflow: samples were managed in multiple Excel spreadsheets with no real-time location tracking, event planning capacity was limited, and PR performance could not be centrally measured or compared across channels. To address these gaps the brand turned to Launchmetrics’ Brand Performance Cloud, using Launchmetrics Samples, Events and Discover to digitize sample logistics, streamline event organization, and capture campaign data.

Launchmetrics implemented an end-to-end Cloud solution that consolidated sample tracking, event planning and media measurement into a single platform. As a result Jacquemus reduced sample loss and increased throughput (able to deliver 30% more samples), generated €1.7M MIV on online and social during the week of the F/W 2021 show, gained campaign-level insights to identify top influencers, and optimized coverage (‑20% print press) — delivering faster, smoother operations and measurable ROI with Launchmetrics.

Jacquemus