Case Study: Isabel Marant achieves holistic, time-saving cross-channel media monitoring with Launchmetrics

How Isabel Marant built a holistic media monitoring strategy

Isabel Marant, the Paris‑based fashion brand, was struggling to monitor growing global coverage across print, online and social as it expanded its retail footprint. A Launchmetrics client since 2019, the team needed a way to tie mentions to specific campaigns and events and understand which strategies drove the best results without adding to their workload—previously staff spent hours manually buying and reading magazines to track coverage.

Launchmetrics’ Discover app gave Isabel Marant a single, cross‑channel monitoring and reporting solution to track placements, reach and engagement and sort mentions by channel, language and region. The vendor’s platform streamlined PR workflows, informed campaign and influencer decisions, and delivered measurable time savings: reports that once took half a day to produce now take about 20 seconds, with one‑click coverage reports easily shared with stakeholders.

Isabel Marant

Maxime Hodonou

Press & Showroom Manager