Case Study: Hearst Spain achieves a 30% increase in event confirmations with Launchmetrics

How Hearst Spain pivoted its event strategy, going digital due to the COVID-19 pandemic

Hearst Spain, a Madrid-based magazine publisher and Launchmetrics customer since 2018, needed to quickly pivot its rich calendar of live events to digital during the COVID-19 pandemic. Facing mixed audiences (clients, consumers, industry) and an ambitious schedule, Hearst Spain sought a simple, end-to-end tool to automate workflows, manage segmented guest databases, host invite-only digital events, and provide real-time RSVP and post-event metrics — capabilities they found in Launchmetrics’ event management platform/features.

Using Launchmetrics, Hearst Spain built seven high-performing digital experiences (including the XVI Premios Car and Driver, Fotogramas de Plata, and Men’s Health Virtual Breakfast), streamlined RSVPs and check-ins, and gained actionable post-event analytics. The change boosted Hearst Spain’s event confirmation rate by 30%; for example, Men’s Health confirmations were 72% for the 2020 digital event versus 43% for the 2019 in-person event, with attendance at 82% (vs 80%) and consistent engagement—showing Launchmetrics’ measurable impact on efficiency and audience engagement.

Hearst Spain

Eva Calle

PR & Communications Director