Case Study: Harper's Bazaar achieves measurable media impact and 500M+ reach with Launchmetrics

How Harper's Measured Their Media Impact at Women of the Year 2016

Harper's Bazaar, the global women's fashion magazine, wanted to quantify the media impact and ROI of its Women of the Year 2016 awards — including whether the right guests were invited, what share of coverage came from invitees versus outsiders, and which regions produced the most coverage. To address these questions, Harper’s Bazaar (a Launchmetrics client since 2015) engaged Launchmetrics for digital measurement and analytics support.

Launchmetrics’ Data Services delivered a three-part analysis and a “First Glimpse Report” three days after the event, tracking social and online coverage, invitee vs. non-invitee activity, hashtag effectiveness and regional reach. The report showed more than 1 million people engaged, over 500 million reached, and invitees contributing 60+ posts/articles; it also surfaced influencer-driven insights (e.g., Emma Watson accounted for 34% Instagram engagement, with 25% tied to her Dior dress). Launchmetrics’ findings gave Harper’s Bazaar measurable ROI and actionable recommendations to refine guest lists, target communities, and benchmark future events.

Harper's Bazaar