Case Study: Fusalp achieves content amplification and measurable brand performance with Launchmetrics

How Fusalp Amplifies Content to Key Industry Voices and Monitors Brand Performance

Fusalp, the Annecy-based Alpine skiwear brand founded in 1952, struggled with fragmented, error-prone asset management and no reliable way to measure PR performance. Since May 2021 the brand has used Launchmetrics’ Unified Cloud—deploying Galleries, Spotlight, Discover and Insights—to centralize visual assets, streamline sharing, and gain visibility into media engagement.

Launchmetrics implemented cloud-based Galleries and showrooms, Spotlight amplification to +500 publishers, and Discover/Insights for media monitoring and MIV® benchmarking. As a result, Fusalp’s Fall/Winter lookbook earned 529 distinct media views via Galleries and Spotlight drove 1.7k+ media views from top titles (Vogue, Marie Claire, Harper’s Bazaar); teams now track downloads, coverage and channel MIV® to guide PR strategy and internal reporting.

Fusalp

Justine Provent

Head of PR & Social Media