Case Study: Fenwick eliminates sample loss and boosts productivity with Launchmetrics Samples

How Fenwick increased productivity and profitability through samples management

Fenwick, a UK mega-retailer founded in 1882 with 10 outlets and over 500 brands, was struggling to manage physical samples using manual processes and an error-prone Excel sheet. Data corruption, difficulty locating items, time-consuming address/label writing, and no real-time metrics were causing stock loss, missed press opportunities and inefficient use of staff. Fenwick became a Launchmetrics client in 2016 and adopted Launchmetrics’ Samples platform to tackle these challenges.

Launchmetrics implemented its Samples platform to digitalize and centralize sample tracking, automate check-in/out, and deliver real-time reports and metrics. The solution eliminated frequent sample loss (previously costing about £300–£400 per lost item across 80+ monthly send-outs), sped up sample delivery to publications, increased media requests, reduced staff time spent on manual tasks, and provided transparency through weekly reports—boosting productivity and profitability for Fenwick.

Fenwick

Sinead Archetti

Head of Marketing & Communications