Case Study: FENDI achieves 8.8M+ impressions and NYC brand buzz with Launchmetrics

How FENDI leveraged premium influencers to generate hype for the 'F is For FENDI" Campaign

FENDI tapped Launchmetrics to bring its "F IS FOR… FENDI" identity to life in New York and make its accessories the must-have for fall. The challenge was to identify influencers who embodied FENDI’s DNA and to create authentic, millennial-focused storytelling; FENDI partnered with Launchmetrics and leveraged its Style Coalition community and Influencer Relationship Management capabilities to source talent and manage the campaign.

Launchmetrics enlisted influencers (including Hilary Rhoda and Coco Rocha), produced one long-form “meet up” video and 11 social posts across Instagram, Facebook and Twitter, and used Launchmetrics technology to track and analyze performance. The campaign delivered 8.8M+ total impressions, 3.6M+ total reach, 46K video views, 33K reactions and a 0.93% engagement rate, demonstrating Launchmetrics’ ability to drive measurable awareness and regional audience engagement.

Fendi

Cristiana Monfardini

Chief Communication Officer