Case Study: Essentiel Antwerp achieves streamlined PR logistics and deeper media insights with Launchmetrics

How Essentiel Antwerp digitized its PR logistics from samples management to media and press monitoring with Launchmetrics

Essentiel Antwerp, a fashion brand, needed to digitize PR logistics — from sample management to media and press monitoring — to better organize internal PR operations, monitor reach and frequency, optimize sample distribution, and share results more regularly. They engaged Launchmetrics and deployed Launchmetrics Discover and Launchmetrics Samples to centralize and streamline samples collection and media tracking globally.

Using Launchmetrics Discover and Launchmetrics Samples, Essentiel Antwerp was able to track samples worldwide, identify trends around a new season launch and adjust its sample strategy, and create easy-to-build newsletters and reports to share press coverage. The Launchmetrics solution revealed which Voices and markets provided the most support, improved PR efficiency and time management, and enabled clearer performance reporting across campaigns.

Essentiel Antwerp

Charles Duchene

PR & Communication Manager