Case Study: L.O.V achieves 3.1M reach and strong engagement in its U.S. launch with Launchmetrics

How cosnova Beauty Expanded L.O.V in the United States

L.O.V, the premium cosmetics line from cosnova Beauty, sought to expand into the United States and needed to generate consumer excitement, build a strong social presence, and promote its presence at BEAUTYCON Los Angeles. To achieve this, the brand engaged Influencers by Launchmetrics to identify and activate top-tier beauty and lifestyle influencers aligned with L.O.V’s premium positioning.

Launchmetrics selected four creators (Marianna Hewitt, Raye Boyce, Maria Allen and XanderVintage) and ran an Instagram campaign of Feed posts plus three to five Stories per influencer with Swipe Up links to L.O.V’s e-commerce, while a live Launchmetrics dashboard aggregated content and tracked performance. The campaign reached 3.1 million people, generated 40,110 reactions and averaged a 2.8% engagement rate, boosting awareness and driving direct traffic and sales opportunities for L.O.V.

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