Case Study: Charriol achieves increased brand awareness and engagement at Baselworld with Launchmetrics

How Charriol discovered influencers to share their vision at Baselworld

Charriol, the Geneva-based luxury jeweler founded in 1983, needed to boost brand awareness around its Baselworld 2017 collection but lacked an effective influencer strategy to reach new, desirable audiences. Charriol engaged Launchmetrics (a Launchmetrics client since 2016) to help discover and vet social media influencers who could create buzz before, during and after the tradeshow.

Using Launchmetrics’ premium database of verified influencers and advanced filters (channels, audience size, skills, location and demographics), Launchmetrics helped Charriol shortlist six influencers to represent the brand at Baselworld. The program activated 17 channels, reached 354,442 people, generated 10,686 engagements and produced $33K in Media Impact Value; influencers accounted for 15% of posts while delivering 54% of total engagement — results Launchmetrics says will inform and strengthen Charriol’s future influencer strategy.

Charriol