Case Study: Borbonese achieves PR success and measurable media visibility with Launchmetrics

How Borbonese achieved PR success through an inspiring Christmas campaign with Influencers

Borbonese wanted to drive product and brand awareness for its new Dunette Bag with an Early Santa influencer campaign that would surprise consumers before the traditional December rush. To capture press and consumer attention and accurately measure influencer impact across markets, Borbonese partnered with Launchmetrics and used Launchmetrics Discover to track mentions across print, online and social channels.

Using Launchmetrics Discover, Borbonese monitored influencer presence and editorial coverage, identified MIV® growth and placements from collaborations, and replaced manual searches—saving about three hours per day. Launchmetrics gave the team greater visibility into overall brand performance and made media and campaign plans measurable, improving control over the quality and volume of campaign mentions and demonstrating clear PR results.

Borbonese

Antonio Zuddas

Head of Communications