Case Study: APM Monaco achieves measurable influencer ROI and 62% MIV growth with Launchmetrics Brand Performance Cloud

How APM Monaco Creates a Winning Influencer Strategy & Measures Success with Launchmetrics

APM Monaco, a contemporary fashion jewelry brand founded in 1982, needed a scalable way to build and measure an influencer strategy across key markets, especially China, and to replace time-consuming manual tracking of mentions, posts and engagement. To solve this challenge the brand partnered with Launchmetrics and adopted the Launchmetrics Brand Performance Cloud to discover top influencers, monitor activity, and benchmark brand performance.

Using Launchmetrics Brand Performance Cloud, APM Monaco centralized tracking for 500+ influencers, streamlined reporting, and refined campaign decisions. Measurable results include a top Instagram post during the Monaco F1 event generating €369K MIV® with a 3.77M potential reach and 11.91% engagement, ¥5.4M (≈$802K) MIV® during China’s 520 Festival, a 62% uplift in MIV® versus the prior period, and influencers contributing 87% of MIV®—demonstrating Launchmetrics’ impact on ROI visibility and campaign performance.

APM Monaco

Marianna Perda

Head of Brand Activations - Branding & Marketing