Case Study: Alter Made achieves measurable PR and influencer impact with Launchmetrics

How Alter Made Measured the Impact of its Brand Launch

Alter Made, a Barcelona-based sustainable apparel brand founded in 2021, needed to quantify the impact of its December 2021 press launch and subsequent influencer campaigns to better allocate budget and prove PR/partnership ROI. To track coverage across channels and regions and analyze campaign performance, Alter Made partnered with Launchmetrics and used the Launchmetrics Discover platform.

Using Launchmetrics’ Discover, Alter Made monitored media coverage and influencer activity at a granular level, enabling data-driven decisions. The press launch generated 50+ articles reaching 90M+ viewers and drove €60K+ in MIV, while the February 2022 denim influencer campaign produced over $120K MIV from key influencers — outcomes Launchmetrics’ tools helped measure, benchmark and optimize for future campaigns.

Alter Made