Case Study: Alexander Wang achieves massive Instagram reach and a sold-out Adidas launch with Launchmetrics

How Alexander Wang tracked the success of the SS17 show

Alexander Wang, the New York–based fashion brand, needed to quantify the impact of its SS17 runway show and after‑party (which revealed an Adidas Originals collaboration and hosted ~1,200 guests). To measure ROI from press and social, identify high‑value influencers and understand audience demographics and communities, Alexander Wang partnered with Launchmetrics and used Launchmetrics’ influencer tracking, proprietary reach/engagement algorithm and audience‑mapping analytics.

Launchmetrics tracked blog, Instagram, Facebook, Twitter posts and online articles, applied its algorithm to quantify reach, engagement and echo, and mapped influencer audiences. The analysis showed Instagram—though 50% of posts—delivered over 90% of global reach and 99% of the echo; invitees accounted for more than 16% of social impact; Launchmetrics tracked 1,400+ articles; top amplifiers included Kylie Jenner, Madonna and Tyga; the audience was 57% USA and skewed 25–34. Those insights from Launchmetrics helped Alexander Wang benchmark performance, optimize VIP/influencer strategy and contributed to the successful, quickly sold‑out Adidas Originals x Alexander Wang launch.

Alexander Wang