Case Study: Fusalp amplifies brand content and tracks performance with Launchmetrics

Fusalp amplifies content to 2,000+ voices with Launchmetrics

Fusalp, a French heritage skiwear and fashion brand, was facing challenges in managing and sharing its visual assets efficiently. Their PR team relied on Google Drive and WeTransfer, which made the process unreliable and cumbersome. They lacked a way to evaluate content performance, amplify their reach beyond existing contacts, and holistically track media coverage across markets and channels, making it difficult to measure PR effectiveness and benchmark against competitors. They turned to Launchmetrics for a solution using its Galleries, Discover, Insights, and Spotlight products.

By implementing Launchmetrics, Fusalp streamlined its asset organization and sharing. The platform's amplification feature allowed the team to share content with new key industry voices, creating fresh PR opportunities. Launchmetrics provided comprehensive media monitoring across print, online, and social channels, enabling data-driven decisions. The results included the ability to amplify assets to over 2,000 voices and 500+ publications, effective global and local PR monitoring, and improved marketing effectiveness through detailed performance analysis and competitive benchmarking.

Fusalp