Case Study: Pocono Raceway boosts event marketing and online ticket sales with LaunchDM

Pocono Raceway partners with LaunchDM for 2 websites over 6 years

LaunchDM partnered with Pocono Raceway to address the challenge of creating a mobile-centric website that could effectively showcase and sell tickets for its numerous events, including NASCAR and IndyCar races, air shows, and concerts. The raceway needed a site that was easy to use, aesthetically pleasing, and simple for its marketing team to update regularly to promote new events and sponsors.

The solution implemented by LaunchDM was a complete website redesign built on the WordPress platform, which included a unique "Social Garage" feature to aggregate social media posts. This made it easy for Pocono Raceway's team to post frequent updates, keeping the site fresh. The client reported that the new website became their best marketing tool, significantly expanding online ticket sales and receiving positive feedback from fans.

Pocono Raceway