Case Study: SmugMug increases conversions with LaunchDarkly

SmugMug increases conversions with experimentation and A/B testing

SmugMug wanted a better way to run A/B testing, manage releases, and improve overall operations, and turned to LaunchDarkly for feature flags and experimentation. The company needed a platform that would let it test releases in production before exposing them to customers, while giving product managers more control without depending on engineers for every change.

With LaunchDarkly, SmugMug’s product managers can set up and launch tests from a control panel, choose which users see new features, and track customer interactions for richer data. LaunchDarkly also helps SmugMug safely ship code by keeping new features behind flags during QA, then rolling them out faster once issues are fixed, leading to more accurate test results and higher conversions.

SmugMug

Sheryl Lun

Senior Front-End Engineer