Case Study: Savage X Fenty boosts experimentation speed and trust with LaunchDarkly

Savage X Fenty boosts revenue 5.5% with LaunchDarkly

Savage X Fenty, a bold and inclusive lingerie brand, faced challenges with an unreliable and slow experimentation process that hindered its ability to test new ideas and make data-driven decisions quickly. Their previous A/B testing platform had unreliable targeting, manual data exports, and poor multi-platform support, which undermined confidence in results and blocked product managers. This led them to seek a solution from LaunchDarkly.

By implementing LaunchDarkly, Savage X Fenty unified its experimentation across all platforms. The solution provided reliable targeting, real-time data exports, and streamlined workflows. The results were significant, including a 15% improvement in site performance, an average of three hours saved per feature flag in setup, and a 5.5% revenue increase from a single experiment. LaunchDarkly enabled the team to run rapid, trustworthy experiments that directly improved customer engagement and business outcomes.

Savage X Fenty