Case Study: Gamma achieves higher conversion and retention with LaunchDarkly AI experimentation

Gamma boosts free-to-paid conversions 20% with LaunchDarkly

The customer Gamma, an AI-powered platform for creating presentations and digital content, faced challenges in safely integrating and testing unproven AI models. The risks and data bottlenecks were stalling innovation and preventing the team from connecting new features to key business outcomes like conversion and retention. They turned to LaunchDarkly Experimentation integrated with their Snowflake data cloud to address this.

By using LaunchDarkly as a control center for warehouse-native experiments, Gamma enabled small-scale rollouts and real-time comparisons of AI models. This allowed them to safely test over 20 models simultaneously and link experiments directly to user and business metrics. The solution delivered measurable impact, including a 30% increase in user satisfaction for complex prompts and a subsequent 20% lift in free-to-paid conversions, while fostering a company-wide culture of data-driven experimentation.

Gamma