Case Study: Coles achieves faster digital deployments and safer feature rollouts with LaunchDarkly

Coles Transforms the Digital Retail Experience for Millions of Customers

Coles, using LaunchDarkly, was working to accelerate its digital retail transformation and improve the safety of deployments across its digital teams. The challenge was moving away from slow, high-risk monthly releases while giving engineers more flexibility to test and manage features without heavy coordination.

LaunchDarkly helped Coles adopt gradual rollouts, rollback controls, and feature flags for targeted experimentation and service management. As a result, Coles Digital moved from monthly deployments to multiple deployments per week, with plans for daily releases, reduced release-related meetings, improved developer productivity, and saw a reduction in customer support calls.

Coles

Patrik Mihailescu

Senior Engineering Manager