Case Study: Stash achieves data-driven experimentation and safer feature rollouts with LaunchDarkly

Building a culture of experimentation at Stash

Stash adopted LaunchDarkly to support phased rollouts and production experimentation as part of its data-driven culture. The engineering team needed a way to test feature variations for different user groups and to gain a fuller view of customer behavior across web and mobile experiences, including back-end testing data.

With LaunchDarkly and its Data Export Add-on, Stash sends feature flag data into its internal Wisdom platform for deeper analytics and experimentation insights. This enabled more advanced back-end tests, better measurement of content personalization services, and safer gradual releases to beta and canary groups, helping Stash deliver new features faster and more securely.

Stash

Kahne Raja

Engineering Manager