Case Study: Ally Financial achieves faster, safer software releases with LaunchDarkly

A LaunchDarkly Case Study

Preview of the Ally Financial Case Study

Ally Financial cuts overnight and weekend releases by 97% with LaunchDarkly

Ally Financial, a major all-digital bank, faced challenges in modernizing its software delivery process. The company struggled with cumbersome monolithic applications, disruptive monthly release outages, and fragmented tooling across its web and mobile platforms. To deliver change faster and more safely, Ally partnered with vendor LaunchDarkly to implement a comprehensive feature management solution.

By adopting LaunchDarkly's feature flagging capabilities, Ally was able to decouple its UI from the API, move towards a microservices architecture, and implement controlled, gradual feature rollouts. This solution enabled daytime releases and feature-level rollbacks. The results were significant: Ally achieved a 97% reduction in overnight and weekend releases while simultaneously enjoying a 300% increase in production deployments, greatly improving both delivery speed and team work-life balance.


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