Case Study: String Marketing saves 20+ hours per week with LaunchBay

How String Marketing Eliminated 20+ Hours of Project Management Work Each Week

String Marketing, a five-employee international marketing agency, faced significant inefficiencies in its client onboarding and project management processes. While serving over 400 health practitioners, the team relied on a piecemeal system of Google Docs, spreadsheets, and emails. This manual approach required constant client follow-ups via email and video calls, struggled with clients who didn’t use Google Docs, and made updating internal workflows across 25-30 active clients a laborious task that was often delayed for months.

By implementing LaunchBay, the agency automated its client onboarding, document collection, and feedback approvals. The platform provided a white-labeled client portal and automated reminders, which eliminated the need for manual tracking and follow-ups. As a result, String Marketing saved over 20 hours per week on project management, avoided hiring a new full-time project manager, and completed client projects 50% faster with significantly easier workflow updates.

String Marketing

Stephanie Hofhenke

Founder & CEO