Case Study: Planview achieves 18% C-suite response rates with Launch Marketing

Planview drives 18% C-level response in 2 weeks with Launch Marketing

Planview, an industry-leading provider of portfolio management solutions, faced the challenge of launching its new Insight Analytics application with an aggressive timeline. They needed an integrated, multi-touch marketing campaign to generate immediate interest and drive key customers to webinars and demos. They partnered with Launch Marketing to develop and execute this initiative.

Launch Marketing implemented a personalized, targeted campaign for Planview that segmented the customer database for more effective messaging. The solution was a great success, achieving response rates much higher than expected. Most notably, the campaign generated an 18% response rate from C-level executives, which was more than triple the anticipated industry standard. Launch Marketing delivered both speed and quality, exceeding all of Planview's expectations for the product launch.

Planview