Case Study: HungerRush achieves a multimillion-dollar pipeline with Launch Marketing's ABM campaign

HungerRush boosts opportunities 30% with Launch Marketing

HungerRush, a provider of integrated restaurant solutions, wanted to expand its market share by serving mid-market and enterprise-sized franchises using an account-based marketing (ABM) approach. They partnered with Launch Marketing to develop and execute an ABM campaign with goals to build product awareness, generate qualified leads, and increase software locations.

Launch Marketing developed and executed a comprehensive 6-month ABM campaign for HungerRush that included content marketing, digital efforts, a dimensional mailer, and a webinar. The campaign was highly successful, resulting in a 30% increase in opportunities, the creation of a multi-million dollar pipeline, and significant growth in overall location sales.

HungerRush