Case Study: Tradologics grows and activates its waitlist with Launch Mappers

Tradologics drives 1,000+ summit signups and 400 community members with Launch Mappers

Launch Mappers collaborated with Tradologics, a company that created a cloud-based platform for programmatic traders, to develop their brand and activate a large waitlist of users ahead of their product's go-to-market launch. The challenge was to convert this waitlist into paying customers and establish a strong foundation for the full product release.

The solution implemented by Launch Mappers was multi-faceted, focusing on creating the AlgoTrading Summit to generate interest, optimizing the event website, and running targeted performance marketing on social media. They also set up a CRM system for user segmentation and created a Discord community to foster engagement. As a result, the summit attracted over 1,000 sign-ups, with more than 70% being new users, and the community grew to 400 active members. Launch Mappers successfully grew and activated the waitlist, providing Tradologics with a solid foundation for its market launch.

Tradologics