Case Study: Lofelt achieves more user sign-ups and paying customers with Launch Mappers

LOFELT boosts user growth in 10 months with Launch Mappers

The customer, Lofelt, a developer of next-generation haptic technology, faced the challenge of generating and activating users for its desktop software, Lofelt Studio 2. They needed to move beyond product-market fit and fix their paid media funnel, which was attracting the wrong audience, to generate leads and convert them into paying customers. They partnered with the vendor Launch Mappers to address this.

Launch Mappers implemented a solution involving product positioning workshops and a full audit. They diversified ad strategies across multiple platforms, completed a CRM migration to user.com for marketing automation, and created tailored email nurturing series. By leveraging data, they shifted the strategy to a more direct approach for downloads and reduced user actions, which increased paying customers and reduced churn. After 10 months, Launch Mappers provided Lofelt with sustainable, scalable processes for user onboarding that were fully internalized by their marketing team.

LOFELT