Case Study: Blend Network boosts activation and lead generation with Launch Mappers

Blend Network boosts activation to 20% with Launch Mappers

The customer, Blend Network, a UK property lending marketplace, faced the challenge of a low 10% user activation rate, with over 80% of users failing to complete signup. To optimize for lead generation and increase the number of lenders on its platform, Blend Network engaged vendor Launch Mappers to address this funnel problem.

Launch Mappers implemented a data-driven solution centered on user segmentation and automated email marketing journeys using the customer.io platform. This tailored communication strategy successfully increased the ratio of users completing KYC registration from 20% to over 80% and doubled the platform activation rate from 10% to a stable 20%, significantly decreasing the cost per activated user.

Blend Network