Case Study: Glencairn Crystal boosts engagement and sales with Launch Digital

Glencairn Crystal boosts sales revenue by 31% with Launch Digital

Glencairn Crystal, a distinguished Scottish manufacturer of crystal and glass decanters, faced the challenge of protecting its brand integrity and promoting its Glencairn Glass within the whisky industry. They partnered with Launch Digital to create a campaign aimed at discouraging whisky brands from using subpar glassware.

Launch Digital developed a multifaceted solution, creating the "Don't Destroy Your Brand" campaign which included brand films, a new e-commerce website (whiskyglass.com), and targeted SEO, PPC, and social media efforts. The campaign successfully increased user engagement by 16,000 and generated a 31% increase in sales revenue, with the new website contributing an additional 10% to overall revenue. Launch Digital continues to support Glencairn Crystal with plans for further digital enhancements.

Glencairn Crystal