Case Study: EDB improves revenue productivity and planning with Lative

Productivity is Pivotal for EDB Revenue Efficiency and Planning

EDB, an enterprise software company, faced a challenge in measuring sales productivity and capacity. Their manual, quarterly process using complex spreadsheets was time-consuming and could not keep pace with daily team changes, making it impossible to manage performance in real-time or measure the ROI of sales enablement investments.

Lative implemented its Sales Planning and Decision Intelligence Platform to automate these manual processes. The solution provided EDB with real-time visibility into team performance, freeing up two full-time employees and allowing leadership to measure and improve efficiency daily. This gave them an early warning system for performance issues and is now central to their planning cycles.

EDB

Nandini Karkare

SVP Revenue Operations