Case Study: EDB achieves real-time sales productivity and capacity visibility with Lative

EDB frees 2 team members from spreadsheet reporting with Lative

EDB, a provider of enterprise-class PostgreSQL software and services, faced a manual and infrequent process for measuring sales rep productivity and capacity. Using complicated spreadsheets updated only quarterly, the team struggled to keep up with changes like attrition and team movements in real-time. They also lacked a way to measure the impact of their sales enablement investments. To solve this, they turned to Lative, a sales planning and decision intelligence platform.

By implementing Lative, EDB automated its processes, gaining real-time visibility into team productivity and performance. The solution integrated with Salesforce and freed up two full-time employees previously dedicated to manual reporting. The results included reduced manual effort, improved forecast confidence, and faster insights into risks and opportunities. EDB can now validate sales forecasts and use Lative to guide future investments in sales enablement.

EDB