Case Study: Aiven achieves real-time sales productivity insights with Lative

Aiven cuts sales reporting from 1-2 days to minutes with Lative

Aiven, a leading provider of fully managed cloud database services, faced a challenge in gaining visibility into its sales team's productivity due to its dynamic, consumption-based business model and frequent sales strategy changes. Manually aggregating data for reports took days, making it difficult to differentiate true sales-driven growth from changes caused by account reassignments and to make informed strategic decisions.

Partnering with Lative, Aiven implemented a sales planning and decision intelligence platform. The solution provided real-time visibility into rep-level performance and incremental ARR, saving days of manual reporting work and enabling data-driven decisions. With Lative, Aiven optimized its sales strategy, improved productivity tracking, and gained the ability to proactively manage its sales team with trusted, actionable insights.

Aiven