Case Study: Pet Industry Distributors Association improves employee training and customer service with LatitudeLearning

In effort to improve education delivery, PIDA embraces a Cloud-based learning management system to help members educate customers

The Pet Industry Distributors Association (PIDA) created Pet Store Pro to provide free online training for retail pet store employees, but its original bespoke LMS could not keep pace with a growing user base. Adding courses was laborious, reporting and record keeping were weak, video clips and automated messaging weren’t supported, and duplicate registrations and scalability concerns limited the program’s effectiveness.

PIDA moved Pet Store Pro to a cloud-based, SCORM-compliant LMS from Latitude Learning that offered needed features, no per-user fees, and room for custom development. Relaunched in March 2011 with a more intuitive interface, store-level certificate printing, progress tracking, duplicate prevention and improved demographics, the program increased employee usage and expertise, improved customer service and retention, and made administration far more efficient.

Pet Industry Distributors Association

Stephanie Kaplan

Director of Online Education