Case Study: Chrysler Group achieves streamlined, automated dealership certification and reduced administrative time with LatitudeLearning LMS

Chrysler - Customer Case Study

Chrysler Group, with roughly 6,000 dealerships across the US, Canada and more than 90 other countries, needed consistent, up-to-date certification and training for technicians, sales and parts staff. Their existing LMS lacked automation, flexibility and easy rule management, making it time-consuming and costly for dealerships and corporate administrators to assign, schedule and track required training.

Chrysler selected Latitude Learning’s LMS, a scalable, SCORM‑compliant .NET solution that centralized course catalog, enrollment, progress tracking and reporting for a global user base (over 300,000 users). Key features — rules‑based certification logic, auto‑enrollment, and location‑filtered instructor-led scheduling — reduced administrative effort, let two corporate admins modify certification rules quickly, streamlined dealer scheduling and enrollment, and improved certification flexibility and overall program efficiency.

Chrysler