Case Study: Curiada reduces WISMO inquiries by 70% with LateShipment.com

How Curiada streamlined fulfillment operations with shipment visibility

Curiada, an online spirits marketplace, faced significant post-purchase challenges due to fragmented fulfillment operations across its many retail partners. This led to inaccurate delivery status information being communicated to customers, causing confusion and a high volume of "Where Is My Order" (WISMO) support inquiries. To address this, Curiada implemented LateShipment.com's Delivery Experience Management platform to gain visibility.

The solution from LateShipment.com provided proactive shipping notifications, a branded tracking page, and a helpdesk integration. This gave Curiada complete visibility into all shipping operations and enabled them to identify unused shipping labels to prevent delays. As a result, Curiada achieved a 70% reduction in new customer support tickets related to WISMO inquiries and gained the data needed to decrease overall fulfillment times.

Curiada

Adam Caplan

CEO and Founder