Case Study: Brew Dr. Kombucha boosts Instagram engagement and site traffic with Later

Later helps Brew Dr. Kombucha use social media to find the balance between product and purpose

Brew Dr. Kombucha, a kombucha producer focused on sustainability, needed to use its Instagram presence to balance promoting its products with advocating for its mission-driven purpose. The company faced the challenge of creating a cohesive brand experience that was both authentic and engaging for new customers discovering them on social media. They partnered with Later for social media planning and scheduling to help achieve this balance.

Using Later's Visual Planner and Link in Bio tools, the team was able to schedule content months in advance while maintaining the flexibility to pivot, and drive traffic to multiple content destinations. This solution from Later helped them blend product promotion with purpose-driven content. The results were significant, including a 3-5X increase in saved posts year-over-year and a 130% increase in website traffic from Instagram.

Brew Dr. Kombucha