Case Study: Trident boosts impressions, engagement, and clicks with Later influencer marketing

How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram

The customer, Trident, along with its parent company Mondelēz International and agency Phoenix Creative, faced the challenge of launching an influencer marketing campaign for its gum products with a significantly reduced budget. The campaign's goal was to drive awareness, purchases at 7-Eleven, and clicks to a store locator while adhering to stringent brand requirements.

The vendor, Later, used its Influence product and services team to source and negotiate with a group of micro- and macro-influencers on Instagram and TikTok. Later managed the entire process, from outreach and negotiation to content review, which enabled the activation of a larger group of creators despite the budget constraints. The campaign generated 1.7 million impressions, 117,400 engagements, and 5,200 clicks with an average cost per click of $6.11.

Trident