Case Study: Totino’s achieves 11.7M impressions with Later Influencer Marketing

How Totino’s worked with Later to activate TikTok creators and reach Gen-Z gamers

Totino's, a food and beverage manufacturer, faced a challenge in reaching a Gen-Z and gamer audience with its Pizza Rolls product. They needed to find authentic creators to champion their brand and supplement their in-house content. To achieve this, they partnered with the vendor Later and used its Later Influence platform.

Later implemented a solution by sourcing and activating a curated group of gaming and comedy influencers on TikTok. The strategy focused on creative freedom to produce authentic and engaging content over a three-wave campaign. The results were impressive, generating 11.7 million total impressions, 538,400 engagements, and a 4.5% average engagement rate at a low cost per thousand impressions. This success has led Totino's to plan similar strategies for future advertising.

Totino’s