Case Study: Ste Michelle Wine Estates achieves social proof and efficiency gains with Later

How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings

Ste Michelle Wine Estates, a wine producer, faced the challenge of standing out in the crowded online alcohol marketplace and scaling its fragmented influencer marketing programs. They partnered with the vendor Later, using its influencer marketing platform, to build awareness and create unified social proof for their portfolio of brands.

The solution involved using Later to find targeted influencers, manage campaigns, ensure compliance, and syndicate content. This strategic approach enabled the creation of a high volume of diverse influencer content. The results were significant, saving 988.8 hours and $77,715 while generating 1,821 content assets, 12 million organic impressions, and 808,000 engagements. Later helped Ste Michelle Wine Estates scale its programs efficiently and garner 365 product reviews with a 4.7 average star rating.

Ste Michelle Wine Estates