Case Study: Men’s Wearhouse boosts prom campaign awareness with Later

How Men’s Wearhouse partnered with Later to activate creators for an Instagram prom campaign

Men’s Wearhouse, part of Tailored Brands, needed to generate awareness for its rentable line of prom fashions and its easy rental process. To achieve this top-of-funnel objective for the important prom season, the company partnered with the vendor Later and used its Later Influence product to launch an influencer marketing campaign on Instagram.

Later implemented a solution by sourcing and activating five high school student creators. The vendor managed the entire campaign, from providing a clear creative brief and scheduling store appointments to handling communications and compensation. The campaign generated 40 pieces of content, which achieved over 88.7K impressions and 6.5K engagements for a 7.3% average engagement rate, ultimately reaching 1.46 million people.

Men’s Wearhouse